Lyfe or is it Life, No It Is LYFE

I was at the Dollar Tree yesterday and came across this product in the refrigerator section:

It comes to 7 points plus and I can say it looks almost exactly as the photo on the box.

I had never had steel-cut oats or quinoa but had heard great things about them.  I failed to see there was coconut in it though.

Anyway, I had it this morning.  The coconut was light enough that I didn't taste it (I despise coconut); the oats and quinoa were bland in  my opinion.  If you are someone that likes these, then your opinion would be different on this product for sure; but I definitely needed to have the fruit with every bite to give it some flavor.  I decided to get online, look up the company and see if there were other flavors.

As it so happens, there actually is a Lyfe Kitchen Restaurant Chain; none in my area - but there are some out there.  From that site I was directed to their grocery line (no longer called Lyfe):  Luvo
The change in the product name must be why I was able to find them at the Dollar Store (old packaging).

To my disappointment there are no other oatmeal flavors, but they have some flatbreads that look fabulous!  I'll have to check for their products at my regular grocery store.